Tl;DR; The CUBI system

There are 4 factors at play when making a decision.

Certainty and Urgency

No urgency High urgency
Lot’s of certainty Make the decision*

(Example: Planning a future vacation) | Make the decision*

(Example: Going to work by bike or car) | | No certainty | Wait until urgency arises.

(Example: high school selection when in middle school). | Delay as long as you can + raise certainty (research, consultation, experiments)

Impact and back table become more relevant here.

Example: car breaks down. Which repair shop do I bring it to. Do research, closest, rating, right expertise, etc. |

Back & Impact

Let’s start with the last two components.

You can go back You can’t go back
Big impact Experiment!

(example: New pricing model experiments) | Consult with the relevant roles.

(example: Implementation of Value) | | Small impact | Make the decision.

You learn fastest, by taking a step forward than standing still. | Objection round

(example: #gcc_spending) |

** What really helps here is a full body yes. Does the head say yes? Does the heart say yes, Does the body say yes? Than let’s GO!*

<aside> 💯 It’s either a hell yeah, or it’s a no.


Now let’s dive a little deeper and start with why making decisions can be difficult.