A new economic system

Our economic system needs to change. Business has long been able to place itself outside of society. We need a new generation of businesses that create system value.

To create System Value, you need to be a meaningful business.

A meaningful business

A business that is creating system value adds meaning. There are three models that combined create a meaningful business.

• A business model; creating customer value and in turn business value.
• A fulfillment model; creating personal value and well-being for the people that work in the organization.
• An Improvement model, creating social value, and welfare which also means you are sustainable or regenerative for the environment.

Stewards Ownership and Mission lock

A meaningful business should not be owned by shareholders who focus only on the economic value created. That’s why we have decided to lock the mission by becomingSteward owned.

Read up on how we embed being a meaningful business in our organization on the Our purpose & our impact page.

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